News
29 August 2005
Hongkong Post Rolled out e-Cert "Use More Get More" Reward Program to drive wider usage of e-Cert in the community
Today, Hongkong Post introduced a new e-Cert "Use More Get More" Reward Program to encourage the public to widely and frequently use e-Cert in various secure online services. In the process, e-Cert holders will earn fabulous gifts.
During the program period from 29 August 2005 to 31 January 2006, smart ID e-Cert holders and e-Cert (Personal) holders, may apply their e-Certs in using the online services of designated e-Cert merchant partners, for example, member registration, web site login or online transactions, and join the e-Cert "Use More Get More" Reward Program to redeem shopping voucher, dining coupon or entries to online lucky draw. This entails registering the e-Cert usage record through the registration hyperlink of the e-Cert merchant partners' websites. The more e-Cert usage is recorded, the higher will be the value of the prize to be redeemed. The detailed e-Cert usage and reward scheme is listed in Appendix I. In addition to the gifts redemption, free smart card readers will also be given away to smart ID e-Cert holders, on a first-come-first-serve basis, who return to Hongkong Post a completed redemption form included in the newspaper and magazine advertisements during the promotion period.
The program is fully supported by 18 e-Cert merchant partners offering a diversified range of online services including e-banking, e-shopping, online securities trading, e-government, online personal credit reports services, online auction and online travel services. Details are listed in Appendix II for reference.
Mr Allan CHIANG, Postmaster General, said, "With more than 1 million smart ID e-Cert holders registered, I am confident that this program will further boost public interest in using e-Cert for online transactions. The value of the program is not just to induce more e-Cert holders to experience the convenience of use of a multi-application e-Cert but also to promote the benefits e-Cert brings in terms of authenticity, confidentiality, data integrity and non-repudiation in e-commerce."
More details of the "Use More Get More" Reward Program can be obtained from the program's web site at http://www.e-Cert.gov.hk, or by calling the e-Cert service hotline 2921 6633.
Hongkong Post Rolled out e-Cert "Use More Get More" Reward Program