Circular Service

Grow your business with an economical and smart targeting tool

Looking for a simple but effective tool for prospecting new customers? Hongkong Post Circular Service is a geographically targeted medium to get your promotional messages across to potential customer segments, both consumer and commercial, without the need for address labeling. Best of all, research* shows that consumers welcome promotional circulars because they can choose to read at a time convenient for them!

* TNS Media Preference Consumer Research, October 2005

Hongkong Post Circular Service enables you to grow your business by:

Enhancing local awareness
Generating store traffic
Driving sales via the distribution of product catalogues, product samples and incentive coupons

Well-focused geographical marketing

With Hongkong Post Circular Service you can pinpoint exactly where your circulars are distributed. There are two options you can choose from, depending on your targeting needs:

Standard Circular Service allows you to target both residential and commercial customers by geographical areas of your choice.

Premium Circular Service allows you to target residential customers using precise segmentation tool of neighbourhood types (classified by an advanced cluster analysis named Mosaic* using government statistical data), by geographical areas. You can either:

Select your preferred Mosaic type(s) directly from 28 unique Mosaic typesbased on the household characteristics; or
Select your preferred demographic and lifestyle characteristics from a list of census criteria. We can identify which Mosaic types match your chosen criteria best for direct mailing.

A. Upper Echelons	B. Well-to-do	C. Emerging Middle Class
D. Suburban Locals	E. Compact City Life	F. Comfy Subsidised Homes
G. Grass Roots Living	H. Community Challenge	I. Grey Perspectives

* Mosaic Hong Kong is Experian's award-winning geo-demographic segmentation system which classifies consumer segments at the finest level of geography available in the market. For more information about Mosaic Hong Kong, please visit www.business-strategies.com.hk

Just look at the benefits you'll enjoy!

Saves you up to 36% on standard postage rates
Eliminates the cost of enveloping, address labeling and lettershopping
Offers easily affordable minimum posting quantity of 2,000*
Gives unparalleled accessibility and extensive service coverage of residential and commercial addresses in Hong Kong
Enables you to reach large geographical areas within a short time as we guarantee delivery of your circulars within 4 working days

* If posting quantity is less than 2,000 items, the total postage of 2,000 items will be charged.

Pricing

Weight per item not exceeding	Standard Circular Service		Premium Circular Service*
Weight per item not exceeding	General Areas	Outlying Islands & Rural Areas	Premium Circular Service*
30g	$0.90	$1.30	Standard service rates apply. In addition, a target selection service fee of $3,000 will be charged on top of postage.
50g	$1.30	$2.00
100g	$1.80	$2.70
150g	$2.00	$3.40

For accumulated postings with quantities of 200,000 items or above in a calendar month (irrespective of the number of calendar days in that particular month), you can enjoy special volume discounts — 5% discount for 200,000 up to 500,000 and 10% discount for more than 500,000. To enjoy the discounts for accumulated postings in a calendar month, please send the completed application form with the original copies of the posting receipts to our Financial Services Division within 15 calendar days following end of the calendar month. For enquiries, please call 2921 2148.

Download the application form for volume discount rebate

* All selected households of the Premium Circular Service will be categorized under selected delivery districts and no detailed building lists will be provided.

One-stop printing service

Our one-stop printing service covers everything from design and printing to delivery. What's more, we help to conserve the environment by using recycled paper and environmentally friendly soy ink for printing. For details of the service, please call 2921 2277.

Using our Circular Service is Simple & Convenient

Plan your advertising campaigns with attractive offers.
Decide your target customer groups - To find out the number of households or companies of your targeted distribution areas, please download and complete the following appropriate enquiry form. You may fax the completed form to 2854 9623 or email it to cssd@hkpo.gov.hk. We'll reply you in 2 working days.

Download the Standard Service Enquiry Form
Download the Premium Service Enquiry Form
Design and submit a dummy sample of your circular at any bulk posting office in person or by fax with the application form for approval.

Download the service application form (POS 691)
Once the printed circulars are ready, post them at any bulk posting office with the approved application form.

Things to note when preparing your posting

Items that can be sent	Envelopes, postcards, flyers, brochures, samples and premiums
Size	Maximum: 150mm x 220mm Minimum: 90mm x 140mm
Weight	Maximum: 150g
Thickness	Maximum: 10mm
Minimum quantity	2,000 identical items per posting If posting quantity is less than 2,000 items, the total postage of 2,000 items will be charged.
Indicia	Place the indicia below on the right hand top corner of your circular Size of the indicia Maximum size: 40mm(w) x 30mm(h) Minimum size: 20mm(w) x 15mm(h) WARNING: The Hongkong Post Circular Service is an exclusive service provided by Hongkong Post. Any person who without the prior approval of Hongkong Post, produces any paper bearing the distinctive "Hongkong Post Circular Service" indication or delivers any item bearing this indication commits an offence under the Post Office Ordinance and may be prosecuted. Download the indicia Compressed JPG format [ZIP] Compressed AI format [ZIP]
Payment	Cash, cheque* or EPS * With prior arrangement with the Hongkong Post Financial Services Division by telephone on 2921 2244 or 2921 2245.

Opt-out Statement

Senders must add the following statement at a proper position where it can be easily read on the circulars with a subject line of "Unsubscription to Circulars":

If you do not wish to receive promotional circulars from me/us in future, please [send your full address by email/fax/mail to (email address/fax number/address) and indicate 'Unsubscription to Circular'] / [call at (telephone number) to give the details.]

On receipt of opt-out request(s) from any resident(s), senders shall consider sending addressed mails only to such building(s)/estate(s)/area(s), or excluding them from the mailing list in their future circular posting.

Get Your Word Out Today

Act now to reach your target customers for promoting your products or service with Hongkong Post Circular Service. Please call 2921 2277 for further information.

Download the product fact sheet [PDF]

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